PORTFOLIO

Content Strategy

Developing a tailored approach to digital content and creative assets that highlight key messaging pillars and branding while driving growth on key performance indicators. Featured images provide additional details.

Audience Development

Translating analytics into actionable insights and strategic tactics for campaign planning, creative execution, and audience segmentation.

Creative Direction

Leading internal teams and collaborating with graphic designers, photographers, video producers, and influencers to create best-in-class digital assets.

Campaign Hero Films

Developing hero concepts that tell a story, have a clear point of view, and elevate brand awareness and positioning with the target audience demographics.

Commercial Spots

Producing cross-platform commercials that highlight key messages and unique selling proposition(s) while maintaining established brand equity.

Jonathan Zipper

SOCIAL MEDIA, CONTENT & MARKETING

Email:

Jonathan@JNathanConsulting.com

Background:

Content Strategy
Audience Development
Creative Direction
Branded Content
Marketing Plans
Digital Media Production
SMO, SEO, Paid Social & Paid Search
Data Analysis
Community Management

PORTFOLIO

Branded Content

Working directly with clients and partners to outline branded projects, pitch and refine concepts, plan production, and optimize promotion and distribution by platform.

Meta Case Study

After spearheading a highly successful 2018 US Open ticket sales campaign, the Meta Business team documented my refined, data-driven strategy's impact. This further informed the overall media plan and led to continued growth in 2019.

EXPERIENCE

SEPTEMBER 2024 - PRESENT

Senior Director, Social Media

UNITED STATES TENNIS ASSOCIATION (USTA)

Returned to lead a transformation of the organization’s social media capabilities with an emphasis on reinvigorating digital storytelling and bespoke content development.

MAY 2022 - SEPTEMBER 2024

Director, Social Media, Content & Marketing

TEAM8 | LAVER CUP

Recruited to drive exponential growth and social media engagement for a leading world-class sporting events company specializing in managing iconic athletes and premier events.

JUNE 2021 - MAY 2022

Chief Lead (Americas), Social Media & Content

VOLVO CARS

Spearheaded the end-to-end digital content strategy for the second largest market of a luxury Swedish automotive brand.

APRIL 2018 - JUNE 2021

Sr. Manager, Social Media & Strategy

UNITED STATES TENNIS ASSOCIATION (USTA)

Championed the digital strategy and content life cycle for 10+ branded social media accounts in a dual-functioning role for a national non-profit organization.

JULY 2017 - MARCH 2018

Social Media Strategist

BALTZ & COMPANY

Reinvigorated content calendars and conceptualized profitable social media strategies for clients in the food and beverage (F&B), entertainment, and hospitality industries.

SEPTEMBER 2013 - AUGUST 2017

Social Media & Community Manager

SIX-WORD MEMOIRS

Drove brand awareness and engagement activities across all online mediums for an emerging U.S.-based storytelling community capitalizing on the microblogging trend.